Understanding the Two Mindset Models People Use in Business & Investment

In life, business, and investment, people think in two different ways. These two mindsets determine whether a person will stay small or grow big. Whether a community will remain poor or create wealth. Whether a business will collapse or expand.

These mindsets are:

1. The Zero-Sum Mindset Model

2. The Grow-the-Pie Mindset Model

Let’s break them down in simple language.

🟥 THE ZERO-SUM MINDSET MODEL

“For me to win, somebody else must lose.”

This mindset believes that wealth is limited, opportunities are few, and only a small number of people can succeed.

People with Zero-Sum Mindset usually say things like:

• “If he benefits, me I won’t benefit.”
• “If more people come in, my own share will reduce.”
• “Let me rush and collect my own before others spoil it.”
• “Only a few people can make money from this thing.”

How Zero-Sum People Behave:

• They compete instead of collaborate
• They hide information
• They fear sharing opportunities
• They fight over small profits
• They think success is scarce
• They don’t want others to grow

Real-life Examples of Zero-Sum:

• Two women selling fufu at the same junction and fighting for customers
• Someone opens a shop, another person gets angry
• Community members refusing to work together because “only one person will benefit”

👉 This mindset keeps communities poor.
👉 It makes people fight over crumbs instead of creating bread.
👉 It creates jealousy, fear, and inequality.

🟩 THE GROW-THE-PIE MINDSET MODEL

“Success is expandable — we can create more wealth for everybody.”

This mindset believes that wealth is not fixed, opportunities can expand, and many people can succeed together.

People with Grow-the-Pie Mindset say things like:

• “If we work together, we can all win.”
• “More hands means more profit for everyone.”
• “Let’s create something bigger instead of fighting over small things.”
• “There are millions of people to serve — market no dey finish.”

How Grow-the-Pie People Behave:

• They collaborate
• They share information and opportunities
• They build teams and communities
• They create new ways to make money
• They celebrate others’ success
• They think long term

Real-life Example of Grow-the-Pie:

Two sellers decide:

• One sells akara
• One sells pap
  Now people buy full breakfast, not just one item.
  Both make more money.

👉 This mindset creates wealth.
👉 It builds strong communities.
👉 It expands opportunities for all.

⭐ NOW… HOW DOES ALL THIS CONNECT TO FAfCom?

FAfCom is built on Grow-the-Pie Mindset — not Zero-Sum.

FAfCom is a community-owned food economy where thousands of people work together to invest, produce, buy, and earn from the same thing everybody needs every day:

👉 FOOD.

Food is not luxury.
Food is not seasonal.
Food is not a trend.

Food is life — and everyone eats every day.

FAfCom uses this natural daily demand to create wealth that grows as more people join, not reduces.

💚 HOW FAfCom GROWS THE PIE (AND WHY MEMBERS EARN MORE)

Let’s break it down step-by-step in simple terms.

1. More Shareholders = More Distribution

When people invest in FAfCom, the money is used to:

• Buy more foodstuff
• Expand farms
• Build processing units
• Produce more goods
• Support Zero Hunger Foods

This means:

👉 More products enter the market.
👉 More people buy.
👉 More profit is generated.

The pie becomes bigger.

2. More Distribution = More Sales

Food sells every day, everywhere, to everyone.

When distribution increases:

• Retailers buy more
• Market women buy more
• Families buy more
• Restaurants buy more
• Communities depend on FAfCom products

Sales grow.
Profits grow.
Earnings grow.

Everyone wins.

3. More Sales = Bigger Dividends for Shareholders

FAfCom shares daily profit with those who:

• Buy shares
• Become Validators
• Participate in the economy

This is where the Grow-the-Pie model becomes powerful:

👉 When more people join, dividends increase instead of decreasing.
👉 More investors = more business activities = more profit = more earnings for everyone.

In Zero-Sum thinking:
“If more people join, we will earn less.”

In Grow-the-Pie thinking (FAfCom):
“If more people join, the business becomes larger, and everyone earns more.”

4. FAfCom Creates Value Instead of Taking Value

Zero-Sum companies take from people.
FAfCom creates for people.

FAfCom grows the food economy by:

• Increasing distribution
• Reducing food scarcity
• Lowering cost of food in communities
• Building local jobs
• Increasing wealth circulation
• Supporting farmers
• Empowering families
• Creating stable daily income

👉 FAfCom expands wealth instead of dividing it.

5. Everyone Eats, So Everyone Earns

The biggest power of FAfCom is simple:

Food is the only business where every single person is a customer.

Once you buy shares in a food economy, you have invested in something that:

• Will always be needed
• Will always be purchased
• Will always grow
• Will always circulate money
• Will always create wealth

This is why FAfCom truly uses the Grow-the-Pie mindset.

🔥 A Very Simple Example to Understand FAfCom’s Grow-the-Pie Model

Imagine 10 people come together and contribute money to buy a big bag of rice.
They sell it and make profit.
Each person gets a share.

Now imagine 1,000 people join…
Now imagine 10,000 people join…

More people = more money = more bags of rice bought = more profit = more dividends.

Nobody loses.
Everybody gains.
The pie grows bigger.
Wealth multiplies.

This is how FAfCom operates — but on a large, organized, professional scale.

🌍 WHY THIS MODEL IS IMPORTANT FOR AFRICA

Africa’s biggest problem has always been Zero-Sum thinking.

• “My own must come first.”
• “If others succeed, my own will spoil.”
• “Let me struggle alone.”
• “Let me hide my opportunity.”

FAfCom is changing that system by creating:

✔ Community wealth
✔ Collective investment
✔ Zero Hunger movement
✔ Shared profits
✔ Everyday income for families
✔ A food economy owned by the people

This is how nations grow.
This is how communities escape poverty.
This is how families build generational wealth.

 FAfCom = Grow-the-Pie Wealth System

FAfCom is not about one person winning.
It is not about competition.
It is not about scarcity thinking.

It is a community-powered food economy where:

• More people = More distribution
• More distribution = More sales
• More sales = More profits
• More profits = More daily earnings for all

Nobody loses.
Everybody rises.
The pie keeps growing.

This is how FAfCom brings wealth to everyone who participates.